I designed UREC's fall lap swim hours with the intention of making a fun poster that stayed within the branding guidelines, but also challenged them. Traditionally, the branding of UREC is minimalistic with little graphic elements. To challenge this, I incorporated a gradient background and wave pattern in the center, however, I made sure to keep it simple and concise to match the rest of the work at UREC. I separated the daytime hours and night hours by using a light-to-dark blue scheme, and by adding a divider in the middle. The main blues are in UREC's branding, while additional hues were also used to make it a visually engaging design.